DEA

Dea Espresso Martini emerged from the opportunity to introduce a successful pre-mixed cocktail, already popular in the U.S. to the European market. With a sophisticated flavour profile and a rapidly growing demand for premium ready-to-drink beverages, the product was positioned to resonate with European consumers under a new, localised brand identity.

To launch a new, European-focused brand for the espresso martini cocktail, positioning it competitively in a crowded beverage market while establishing digital and strategic foundations for long-term growth.

We delivered a comprehensive launch strategy, spanning brand creation to digital execution:

• Conducted extensive market research to identify naming conventions and brand aesthetics suitable for the European audience.
• Sourced and secured a domain that aligned with brand goals and marketability.
• Developed a cohesive visual direction and brand identity, including logo, colour palette, and packaging concepts.
• Designed and launched a branded website, optimised for SEO and scalable to support future eCommerce functionality.
• Created a tailored launch strategy for the European market, with a focus on brand positioning and target demographics.
• Carried out ambassador research to identify brand advocates within the beverage and lifestyle space.
• Facilitated collaborations with key industry figures to enhance visibility and drive early sales momentum.