JG Partners

JG Partners is a Geneva-based law firm with a core focus on Family, Inheritance, and Criminal Law. Known for their discretion, expertise, and commitment to client care, the firm required a refined brand identity that would reflect their professionalism and establish credibility across both traditional and digital platforms.

To create a sophisticated and authoritative brand identity that positions JG Partners as a trusted legal expert in their field. The objective was to craft a visual system and online presence that would resonate with high-value clients, while clearly differentiating the firm in a competitive legal landscape.

We partnered closely with the JG Partners team to deliver a fully integrated branding solution designed for impact, consistency, and long-term brand equity:

• Defined a modern, professional brand aesthetic, balancing tradition with a clean, contemporary approach suitable for legal services.
• Developed a comprehensive visual identity, including logo design, refined colour palette, and an elegant typographic system for print and digital use.
• Delivered a detailed brand style guide to ensure consistent visual application across all future brand touchpoints.
• Designed and produced an extensive suite of branded marketing collateral, including business cards, letterheads, envelopes, lanyards, office signage, presentation folders, and promotional stationery, ensuring a cohesive and premium brand presence.
• Designed and developed a custom website, tailored to highlight JG Partners' services and experience. The site was built to be conversion-optimised, easy to navigate, and fully aligned with the firm’s new brand identity.