Oroma

Oroma Cocktails blends the richness of Arabica coffee with premium vodka, offered in two refined expressions: Espresso Martini and Carajillo. Launched in the U.S. in 2024, the brand entered the market with a standard eCommerce platform and early consumer interest. To capture its full potential, Oroma needed a digital and visual presence that reflected its luxurious character and could scale with its growth.

To design and develop a bespoke eCommerce website that elevated the brand’s premium image, and to expand its digital presence through a strategic social media and content approach, ultimately driving greater visibility, engagement, and sales.

We took a multi-faceted approach to support Oroma’s U.S. growth, combining digital infrastructure with compelling visual storytelling:

• Conducted in-depth market research to align the brand’s digital presence with American consumer preferences and visual trends.
• Designed and developed a custom eCommerce website, crafted to highlight product quality and brand identity while optimising for conversions.
• Defined a consistent visual direction for social media, including monthly editorial calendars and brand tone.
• Produced both studio and lifestyle photoshoots, creating original, high-quality visual content for social media, advertising, and website banners.
• Built and implemented a targeted SEO and SEM strategy to improve search rankings and drive qualified traffic.
• Launched integrated marketing campaigns designed to boost sales through organic and paid channels.
• Executed ambassador research and initiated seed marketing efforts to build brand trust and reach within key communities.