Fur Atelier

Fur Atelier is a contemporary fashion brand specialising in ethically sourced fur coats and jackets, celebrated for their bold designs and rich, expressive colourways. Positioned at the intersection of luxury and sustainability, Fur Atelier needed a visual identity that matched the daring elegance of its collections while emphasising its ethical foundations.

To develop a sophisticated and impactful brand identity that reflects the premium quality and bold nature of Fur Atelier’s fur garments. This included creating a bespoke logo, refined colour palette, expressive typography, and branded assets. Additionally, we were tasked with crafting content that would elevate the brand's presence across digital platforms, particularly for Shopify and social media.

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We worked hand-in-hand with the client to build a brand experience as striking and distinctive as the pieces themselves:

• Conceptualised the brand aesthetic, channelling Fur Atelier’s fearless creativity and commitment to craftsmanship.
• Designed a distinctive visual identity, including logo, colour palette, and modern type system, scalable across digital and print formats.
• Art-directed and produced multiple photoshoots, crafting high-end content tailored for both eCommerce and lifestyle marketing.
• Produced a collaborative concept shoot combining fur fashion with premium cocktails to reinforce a luxurious, social brand narrative.
• Delivered a library of bespoke content for social media, including editorial imagery, behind-the-scenes visuals, and styled product features.