6FiftyTwo

6FityTwo is a contemporary beauty brand centred around the natural benefits of silk. Positioned at the node of skincare science and minimalist design, the brand emphasises clean formulations, luxurious materials, and a neutral approach to personal care.

To create a modern, gender-neutral brand identity that communicates 6FityTwo’s commitment to silk-based beauty and skin wellness. The visual direction needed to balance clinical sophistication with lifestyle appeal, fusing sleek design, purposeful minimalism, and a "science-meets-skin" philosophy.

We collaborated closely with the client to create a cohesive and elevated brand system built for impact across digital, retail, and packaging channels.

• Conceptualised the brand aesthetic to reflect 6FityTwo’s minimalist vision, clean, clinical, and approachable.
• Designed a distinctive visual identity, including a bespoke logo, refined colour palette, and modern typographic system.
• Developed branded collateral and packaging designs for the skincare product line, ensuring consistency across all touchpoints.
• Delivered a visual brand toolkit scalable across eCommerce, social media, and printed materials, setting the foundation for future brand growth.